Geek & Gorgeous is skin care brand that offers a lot of active ingredients without the necessary fragrances, dyes or drying alcohols. Creator of the brand was battling acne. I find this brand so interesting, because it has very affordable prices, yet offers really nice formulas with active ingredients that actually work. In skin care is not about fancy packaging and good smelly stuff anymore. Most of consumers are more and more informed on ingredients and are choosing based on that.