Maybelline Superstay Vinyl Inks aren't new product. They've been out for quite some time. I love their mattes, because they are super long lasting and I even use them on my clients when I do makeup. New Vinyl version got a lot of attention on social media as well and I had to try it. It's just as long lasting, but in a shiny finish that looks glossy and stays that way for a long time.