Avon is adding new products to their brand Mark. Their new Avon Mark Epic Intense Eyeshadow Mini Palettes look like Avon True Colour Eyeshadow Quads, but the color selection is different. Formula is similar, although some shades have surprisingly awesome pigmentation.
Packaging
Palettes come in a black shiny plastic packaging with the mark sign along the right side. It's minimalistic and closes securely. With it you also get small double sided sponge applicator. One side is regular triangular shaped, but the other side is more pointed. I don't use these applicators, although they would work nice for packing on more glittery shades.
In it is 5 grams of product and the regular price is 13€. They're almost always on some sort of offer, like now for 7.90€ (Slovenia).
Colors
In the range you can choose among 8 color combinations. I'm sure they'll further expend the shade range. There are some more nude palettes, some metallics and some filled with brighter colors, a bit of everything really.
Art of the Nudes
This is warm toned nude palette. I was surprised to see that all the shades look satin or shimmery. Usually, I can't do a look without a matte transition shade. So I did a few looks with this palette. It's a safe choice for someone that doesn't like too much on the eyes, but just wants light wash of color on the lids.
1 - shimmery warm light brown with silver shimmer chunks
2 - satin cool medium olive brown
3 - satin neutral light beige brown
4 - satin warm light orange
Most of these have drier formula. I find the wettest to be shade 4. They all have sheerer pigmentation, but can be build up.
My favorite shade is shade 3, because it has such a neutral and elegant tone to it. This is the perfect color to just apply all over the lid as a light wash.
Neutral
All over: shade 3
Outer corner: shade 2
Inner corner: Becca Shimmering Skin Perfector Pressed Moonstone
Clio Kill Black Brush Liner
Maybelline Lash Sensational + Paese Blacker Than Black Mascara
Avon Mark Liquid Lip Lacquer Matte Rock Star
Bright
Outer corner: shade 2
Lid: shade 1
Inner corner: shade 4
Lower lash line: shade 1
Avon Supershock Gel Eyeliner Black
Maybelline Lash Sensational Mascara
Avon True Colour Perfectly Matte Lipstick Rouged Perfection
Two Toned
Crease: shade 2
Lid: shade 4
Inner corner: Essence LE Glow...03...like glitter is raining down on you
Clio Kill Brown Brush Liner
Maybelline Lash Sensational
Avon True Colour Perfectly Matte Lipstick Ruby Kiss
Intergalactic
This is a smoky palette with a twist and that is the bright matte purple shade. You can create much darker and smokier look with this one or just use that one bright color all over the lid for that romantic spring look. It also has more variety in the finishes.
1 - matte cool black with silver shimmer chunks
2 - matte cool brown black with purple and blue shimmer chunks
3 - matte cool medium lilac
4 - shimmery cool silver with silver shimmer chunks
This palette has the most dry formula out of all the three, but the pigmentation is actually really nice, although you still need to layer it or wet it for intense look.
Shade 2 is super unique, because it has those purple and blue shimmer chunks that make it look like galaxy. Unfortunately the shimmer doesn't transfer on the lid, if you apply it with a brush, it's best to just pat it on with finger. Shade 4 can be used as silver shimmer topper, because it's so dry, so you can just lightly tap it on the lid and mostly get that shimmer chunks without the silver base.
My favorite shade is the purple, because it has such an intense white base to it and can be build up to look intense. I also like shade 4, because I can use it as shimmery topper on top of other shades.
Purple
Crease: Avon True Colour Matte Eyeshadow Quad Au Naturale - shade 2 + Avon Mark Epic Intense Eyeshadow Mini Palette Island Vibes - shade 2
Lid: shade 3
Inner corner: Avon Mark Epic Intense Eyeshadow Mini Palette Island Vibes - shade 3
Clio Kill Black Brush Liner
Maybelline Lash Sensational Mascara
Avon True Colour Perfectly Matte Lipstick Au Naturale
Shimmery Smoky Eye
Crease: shade 3
Lid: shade 2
Around lash line: shade 1
Inner corner: shade 4
Avon Mark Supershock Gel Eyeliner Black
Maybelline Lash Sensational Mascara
Catrice Lip Foundation Pencil 030 Addicted to Cafe Au Lait + Colourpop Ultra Satin Lip Aquarius
Island Vibes
Out of these three, this is my favorite color combination, because I love colorful matte shades. It's hard to get these in drugstore, most colorful shades are usually shimmery. This is more of that bolder and colorful option for those that are daring enough. I find it to be great color combination for spring and summer.
1 - matte warm medium jade green
2 - matte warm medium pink
3 - shimmery warm white with gold shimmer chunks
4 - matte warm light mint green
This one is the most pigmented and that's because matte shades have far superior pigmentation in Avon palettes. Most have drier formula. Shades 2 and 4 are a bit wetter. These also need to be build up, but in general all the colorful shades have really nice pigmentation. I tried jade green wet and it definitely looked even more intense.
Jade green is my absolute favorite shade in this palette. I was surprised how bright it looked on the lid and actually got a lot of compliments when I wore it and most asked me which eyeshadow I was wearing. I also like shade 3 which is white based, but has such a nice golden sheen on top that it almost looks duo chrome.
Mint Green
Crease: shade 2
Inner lid: shade 4
Outer lid: shade 1
Inner corner: shade 3
Avon Liquid Chrome Eyeliner Shiny Black
Maybelline Lash Sensational Mascara
Avon True Colour Perfectly Matte Lipstick Au Naturale
Jade Green
Crease: Nabla Caramel and Too Faced Semi-Sweet Chocolate Bar Mousse
Lid: shade 1
Inner corner: Becca Shimmering Skin Perfector Pressed Moonstone
Clio Kill Brown Brush Liner
Maybelline Lash Sensational Mascara
Colourpop Ultra Glossy Lip Weho
Formula
In general Avon eyeshadows have a drier formula, although some more satin shades feel a bit wetter to the touch.
Pigmentation is sheerer, as I'm used to Avon eyeshadows, but you can definitely build up the intensity and opaqueness by layering them or using them wet. Especially matte shades can look very opaque. Usually drugstore brands have better pigmented shimmery shades and the mattes are a bit underwhelming, but with Avon it's the opposite. I feel like mattes in these palettes have better pigmentation than in their regular quads.
Performance
Once you layer them on the lid, they stay on fairly well. The intensity wears off a bit through the day, but I don't find them to crease, although I always use an eyeshadow primer with any eyeshadow.
One problem that I had, was blending this formula. Especially darker matte shades and those more colorful matte shades, they don't blend as nice as I want them to. When you try to blend them, you loose that intensity. So you need to go back in and just tap more color on the actual lid.
They also have fall out, so be aware while you're trying to put on darker smoky shades. Just do your face makeup after and you'll be fine.
I think the color combinations are nice and not too boring. Some nude palettes that mostly have satin and shimmery shades will look sheerer. They are good for those that want a light wash on the lid and are afraid of colors. Matte colorful combinations are much more pigmented and brighter looking. These you'll like, if you're looking for fun colors and want something different. Formula in general is drier and definitely needs to be build up or used wet for intense look. Blending is an issue, but you can always combine it with other eyeshadows in the crease and just use these as pops on the lid. In general, I'm very pleased with those matte colorful shades and I think it's worth the price, if you're looking for some specific shades. Nude satin shades are a bit boring for my taste and not pigmented enough. I have my eye on another colorful combo called Color Crush. If all are matte, I might get this one too.
*Products were sent to me.
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